Contact Info

603 Caldwell Hall

Jiyeon So (Ph.D., University of California, Santa Barbara, 2012) is an Assistant Professor in the Department of Communication Studies at the University of Georgia. Her primary research interests include health risk communication, media effects on risk perception, narrative persuasion, and use of emotional appeals in communicating health risks. Her research has been published in major communication and health communication journals including Communication Theory, Human Communication Research, Communication Research, Communication Monographs, and Journal of Health Communication. Dr. So has taught courses in health campaign design, mass media and public health, and theories of entertainment media (graduate level) and teaches courses in health communication, public communication campaigns, research methods, theories of health communication (graduate level), and persuasion (graduate level) at UGA.

To see some of her work, click here

Specific Areas of Expertise:

  • Health Communication
  • Risk Communication
  • Narrative Persuasion/ Entertainment Education
  • Emotional Appeals
  • Media Effects on Risk Perceptions

Representative Publications:

So, J., Kim, S.,* & Cohen, H.* (2017). Message fatigue: Conceptual definition, operationalization, and correlates. Communication Monographs, 84, 5-29. DOI: 10.1080/03637751.2016.1250429 [Lead Article]

So, J., Kuang, K., & Cho, H. (2016). Information seeking upon exposure to risk messages: Predictors, outcomes, and mediating roles of health information seeking. Communication Research. Advance online publication. DOI: 10.1177/0093650216679536

So. J., & Shen, L. (2016). Personalization of risk through convergence of self- and character-risk: Narrative effects on social distance and self-character risk perception gap. Communication Research, 43, 1094–1115. DOI: 10.1177/0093650215570656

So, J., Kuang, K.,* & Cho, H. (2016). Reexamining fear appeal models from cognitive appraisal theory and functional emotion theory perspectives. Communication Monographs, 83, 120-144. DOI:10.1080/03637751.2015.1044257

So, J., Prestin, A., Lee, L.,* Wang, Y.,* Yen, J., & Chou, W. S. (2016). What do people like to “share” about obesity? A content analysis of frequent retweets about obesity on Twitter. Health Communication, 31, 193-206. DOI: 10.1080/10410236.2014.940675

So, J. & Nabi, R. L. (2013). Reduction of social distance as an explanation for media’s influence on personal risk perceptions: An initial test of the risk convergence model. Human Communication Research, 39, 317–338. DOI: 10.1111/hcre.12005

So, J. (2013). A further extension of the extended parallel processing model (E-EPPM): Implications of cognitive appraisal theory of emotions and dispositional coping style.  Health Communication, 28, 72-83. DOI:10.1080/10410236.2012.708633

So, J. (2012). Uses, gratifications, and beyond: Towards a model of motivated media exposure and its effects on risk perception. Communication Theory, 22, 116-137. DOI:10.1111/j.1468-2885.2012.01400.x [Lead article]

*an asterisk denotes a student author

Of note:

Dr. So is a recipient of this year’s M.G. Michael Award. The M.G. Michael Award was established in 1944 to reward research excellence and encourage creative initiatives in the University of Georgia's Franklin College of Arts and Sciences. The award comes with $ 3,000 research support and will be honored in a recognition ceremony later this year.

Curriculum Vitae: