Jiyeon So (Ph.D., University of California, Santa Barbara, 2012) is an Assistant Professor in the Department of Communication Studies at the University of Georgia. Her primary research interests include health risk communication, media effects on risk perception, narrative persuasion, and use of emotional appeals in communicating health risks. Her research has been published in major communication and health communication journals including Communication Theory, Human Communication Research, Communication Research, Communication Monographs, and Journal of Health Communication. Dr. So has taught courses in health campaign design, mass media and public health, and theories of entertainment media (graduate level) and teaches courses in health communication, public communication campaigns, research methods, theories of health communication (graduate level), and persuasion (graduate level) at UGA.
To see some of her work, click here
Specific Areas of Expertise:
- Health Communication
- Risk Communication
- Narrative Persuasion/ Entertainment Education
- Emotional Appeals
- Media Effects on Risk Perceptions
Look for Dr. So’s article “Information seeking upon exposure to risk messages: Predictors, outcomes, and mediating roles of health information seeking” in Communication Research.