Jiaying Liu (Ph.D., University of Pennsylvania, 2017) is an Assistant Professor in the Department of Communication Studies at the University of Georgia. Her primary research interest lies at the intersection of health communication, social psychology, message effects, and computational social science methods. She is particularly interested in understanding the formation process of social norm perceptions and how perceived norms could be optimally leveraged to promote constructive behavior change at the individual, group and population levels. Her recent research projects include combining crowdsourcing and machine-based content analysis to automatically annotate large media text corpora, and employing neuroimaging methods to examine the underlying mechanisms of successful and counterproductive communication. Dr. Liu’s research has been published in major Communication and Psychology journals including Journal of Communication, Communication Methods and Measures, Health Communication and Psychological Bulletin.
Jiaying Liu's article “The influence of peer behavior as a function of social and cultural closeness: A meta-analysis of normative influence on adolescent smoking initiation and continuation” was recently published in Psychological Bulletin.